Otterly is the monitoring tool.
Bromley is the role that does the work the monitoring finds.
Otterly is excellent, affordable AI-search monitoring: daily prompt checks, multi-country coverage, and clean Looker Studio and CSV exports at a price that starts around $29/mo. As monitoring goes, it's a bargain and it does its job well.
- A specialist you manage — not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Priced as a flat salary, self-serve — no demo call to learn the price.
Where Otterly is strong
- An outstanding price — monitoring that starts around $29/mo.
- Daily prompt checks so you see movement quickly.
- Multi-country coverage for tracking across regions.
- Mature Looker Studio and CSV exports for your own reporting.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Every win comes back proven — a real citation, timestamped.
- Lives in Slack and an MCP; priced as a flat salary.
Otterly is the best cheap monitoring in the category, and that's not a backhanded compliment — daily checks, multi-country, clean exports, about $29/mo. If all you need is to watch, buy it. But monitoring is the start of the job, not the job. Bromley is the role that does what the monitoring finds: it takes the gap Otterly would show you, grounds it in your own Search Console and product data, drafts the specific fix, waits for your approval, and confirms the citation moved. Otterly tells you you're losing; Bromley wins it back. One is a $29 gauge; the other is a $499 specialist — and they're not really the same purchase.
What each one actually does.
| Capability | Otterly | Bromley |
|---|---|---|
| Lower price | YesMonitoring from around $29/mo | No$499/mo — a specialist salary, not a monitor |
| Daily prompt checks | YesChecks run daily | PartialWeekly working cadence; checks tied to the work |
| Multi-country coverage | YesTracks across many countries | NoFocused on your core market, not a country matrix |
| Looker Studio / CSV export maturity | YesMature Looker + CSV exports | PartialReports on the work done; not a BI export suite |
| Grounded in your own data | PartialMonitors prompts across engines | YesYour Search Console, products, and buyer queries |
| Drafts the fix for you | NoMonitoring only — acting is on you | YesDrafts the specific change that closes the gap |
| Approval gate + does the work | NoA gauge, not an actor | YesFinds, drafts, waits for approval, confirms |
Misrepresented a row? Tell us — we'll fix it.
Every claim above has a receipt.
No customer logos yet. Receipts instead — the captured AI answer that shows the citation you gained, timestamped, and a live shared report you can open yourself.
Pick Otterly if you want the best cheap monitoring — daily checks, multi-country, clean exports — and you (or your team) will do the acting yourselves. Bromley is for teams who want the acting done: it takes what the monitoring finds and closes the gap, grounded in your own data and gated on your approval. Different jobs, different prices.
A specialist, not a subscription.
It learns the job
Point it at your domain. It grounds itself in your Search Console and product data.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
Nothing ships without you
Approve, edit, or dismiss. It's your name on the work; it acts like it knows that.
It proves it moved
Before/after in your own data — and when nothing moved, it says so.
$499/mo. Starts this afternoon.
A human in this seat is $8–12k/mo loaded and 90 days to start. This seat is published, self-serve, and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Grounded in your own Search Console & product data
- Verified movement within four weekly audits — or the month is free
Bromley vs Otterly — the honest FAQ.
Is Otterly worth it for a small team?
If you need monitoring, absolutely — at around $29/mo with daily checks and multi-country coverage, it's a bargain and it does its job. Just know that's where its job ends: it watches. Bromley is the next step — the specialist that acts on what monitoring finds.
What does Otterly cost vs Bromley?
Otterly is far cheaper — from about $29/mo vs Bromley's $499/mo — and we'd never argue otherwise. But they're not the same purchase: Otterly is a monitoring gauge, Bromley is a specialist that does the work. You're comparing a thermometer to a doctor.
Can Bromley replace Otterly?
If all you want is to monitor, Otterly does it more cheaply and with more countries and export options — keep it. Bromley replaces the person who'd act on Otterly's alerts: it drafts the fix, takes your approval, ships it, and confirms the citation moved.
Does Otterly do anything Bromley doesn't?
Yes, honestly: cheaper monitoring, daily checks, multi-country coverage, and more mature Looker/CSV exports. Bromley isn't trying to be a better monitor — it's a specialist that does the work the monitoring finds. If your need is watching, Otterly wins those rows.
Does Bromley check as often as Otterly's daily runs?
Otterly checks daily; Bromley works on a weekly cadence tied to the work it's doing. A daily gauge and a weekly specialist are different instruments. If you want the number refreshed every day, Otterly; if you want the number moved, Bromley.
Does Bromley do anything Otterly doesn't?
Bromley acts — it drafts the fix, waits for your approval, ships it, and confirms the citation moved, grounded in your own data. Otterly tells you you're losing; Bromley is the role that wins it back.
See what AI actually says about you.
Your first audit is free. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you — grounded in your own data, with every fix drafted for your approval.