Otterly is the monitoring tool.
Bromley is the role that does the work the monitoring finds.
Otterly is excellent, affordable AI-search monitoring: daily prompt checks, multi-country coverage, and clean Looker Studio and CSV exports at a price that starts around $29/mo. As monitoring goes, it's a bargain and it does its job well.
- A specialist you manage — not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Priced as a flat salary with guided first-customer onboarding — no demo call to learn the price.
Where Otterly is strong
- An outstanding price — monitoring that starts around $29/mo.
- Daily prompt checks so you see movement quickly.
- Multi-country coverage for tracking across regions.
- Mature Looker Studio and CSV exports for your own reporting.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Run-over-run citation gains are timestamped with approved-fix context — correlation, not causation.
- Optional weekly Slack status and read-only MCP; approvals and publishing stay in the signed-in app.
Otterly is the best cheap monitoring in the category, and that's not a backhanded compliment — daily checks, multi-country, clean exports, about $29/mo. If all you need is to watch, buy it. But monitoring is the start of the job, not the job. Bromley is the role that does what the monitoring finds: it takes the gap Otterly would show you, attaches captured evidence and connected data when available, drafts a specific fix, and follows your approval rules. The next scheduled audit reports movement or no movement; it does not credit one fix as the cause. Otterly shows the signal; Bromley acts on it. One is a $29 gauge; the other is a $499 specialist — and they're not really the same purchase.
What each one actually does.
| Capability | Otterly | Bromley |
|---|---|---|
| Lower price | YesMonitoring from around $29/mo | No$499/mo — a specialist salary, not a monitor |
| Daily prompt checks | YesChecks run daily | PartialWeekly working cadence; checks tied to the work |
| Multi-country coverage | YesTracks across many countries | NoFocused on your core market, not a country matrix |
| Looker Studio / CSV export maturity | YesMature Looker + CSV exports | PartialReports on the work done; not a BI export suite |
| Evidence tied to each finding | PartialMonitors prompts across engines | YesCaptured site/AI evidence; connected data when available |
| Drafts the fix for you | NoMonitoring only — acting is on you | YesDrafts a specific change that targets the gap |
| Approval rules + follow-up audit | NoA gauge, not an actor | YesFinds, drafts, governs publishing, reports next-run change |
Misrepresented a row? Tell us — we'll fix it.
See the captured result and what changed next.
Bromley keeps the captured AI answer behind each result. Later audits timestamp run-over-run citation gains alongside the number of fixes approved in between — evidence of sequence, not proof that any one fix caused the gain.
Pick Otterly if you want the best cheap monitoring — daily checks, multi-country, clean exports — and you (or your team) will do the acting yourselves. Bromley is for teams who want the acting done: it takes what the monitoring finds and acts on the gap, with captured evidence and approval rules you control. Different jobs, different prices.
A specialist, not a subscription.
It learns the job
Point it at your domain. It captures site and AI-answer evidence, then adds Search Console or GA4 when connected.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
You set the approval rules
Approve, edit, or dismiss by default; explicitly grant eligible work “Owns it” only if you choose.
It reports the result
Before/after in captured evidence — and when nothing moved or could not be measured, it says so.
$499/mo. Public price, no demo required.
Request an invitation for guided first-customer onboarding; a full audit typically takes 10–45 minutes and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Captured evidence on each result; connected data when available
- Durable comparison across scheduled audits, including no-change results
Bromley vs Otterly — the honest FAQ.
Is Otterly worth it for a small team?
If you need monitoring, absolutely — at around $29/mo with daily checks and multi-country coverage, it's a bargain and it does its job. Just know that's where its job ends: it watches. Bromley is the next step — the specialist that acts on what monitoring finds.
What does Otterly cost vs Bromley?
Otterly is far cheaper — from about $29/mo vs Bromley's $499/mo — and we'd never argue otherwise. But they're not the same purchase: Otterly is a monitoring gauge, Bromley is a specialist that does the work. You're comparing a thermometer to a doctor.
Can Bromley replace Otterly?
If all you want is to monitor, Otterly does it more cheaply and with more countries and export options — keep it. Bromley replaces the person who'd act on Otterly's alerts: it drafts the fix, follows your approval rules, and reports any movement on the next scheduled audit.
Does Otterly do anything Bromley doesn't?
Yes, honestly: cheaper monitoring, daily checks, multi-country coverage, and more mature Looker/CSV exports. Bromley isn't trying to be a better monitor — it's a specialist that does the work the monitoring finds. If your need is watching, Otterly wins those rows.
Does Bromley check as often as Otterly's daily runs?
Otterly checks daily; Bromley works on a weekly cadence tied to the work it's doing. A daily gauge and a weekly specialist are different instruments. If you want the number refreshed every day, Otterly; if you want a governed workflow to act on it, Bromley.
Does Bromley do anything Otterly doesn't?
Bromley acts — it drafts the fix, follows your approval rules, and reports captured citation evidence and the next run's change. Otterly tells you where you stand; Bromley is the role that acts on it.
See what AI actually says about you.
Request an invitation for guided onboarding; a full audit typically takes 10–45 minutes. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you, keeps the captured evidence, and adds connected data when available.