Profound is the platform leader.
Bromley is the specialist you delegate the whole job to.
Profound is the category leader in AI visibility — the deepest data on how AI answer engines talk about your brand, across many engines, with prompt-volume estimates and agent-traffic analytics, plus an Agents add-on that drafts and publishes content to close gaps. If you have six figures and a rollout committee, it is genuinely good.
- A specialist you manage — not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Priced as a flat salary with guided first-customer onboarding — no demo call to learn the price.
Where Profound is strong
- The widest engine coverage and the most mature data in the category.
- Prompt Volumes — an estimate of how often real people ask each question — is a genuine moat.
- Agent Analytics ties AI-assistant traffic back to your site.
- Its Agents add-on drafts and publishes content to close citation gaps, with an approval step.
- Enterprise-grade platform trusted by hundreds of large brands.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Run-over-run citation gains are timestamped with approved-fix context — correlation, not causation.
- Optional weekly Slack status and read-only MCP; approvals and publishing stay in the signed-in app.
Profound is a world-class platform — and it does more than measure now; its Agents add-on drafts fixes and publishes them to your CMS on your approval. So the honest difference isn't whether it acts. It's that Profound is a platform your team operates — you read the dashboards, configure the agents, run the machine — whereas Bromley is a specialist you delegate to. Every finding cites captured evidence and adds Search Console or GA4 evidence when connected; every fix follows the approval rules you set. Scheduled audits preserve the captured answers and report citation gains run over run, timestamped alongside the fixes approved in that interval — useful correlation, never a claim that one fix caused a gain. Profound gives your team the best instrument in the category, and an agent to run. Bromley is the specialist who runs the focused workflow for you and shows what changed — and you find out what it costs without booking a call.
What each one actually does.
| Capability | Profound | Bromley |
|---|---|---|
| Broadest engine coverage | YesWidest set of engines in the category | NoChatGPT, Perplexity, Google AI Overviews — captured evidence, connected data when available |
| Prompt-volume dataset | YesEstimates how often each question is asked | NoTests the queries your buyers actually ask, not a volume index |
| Agent-traffic analytics | YesTies AI-assistant traffic back to your site | PartialBromley measures AI-referral sessions available in connected GA4, but does not provide full multi-touch/referral attribution |
| Evidence tied to each finding | PartialPlatform models + the inputs you configure | YesCaptured site/AI evidence; connected data when available |
| Delegated, not operated | NoA platform your team runs | YesA specialist that runs weekly; you approve |
| Run-over-run citation record | NoTrends and analytics | YesTimestamped gains plus approved-fix count; correlation, not per-fix causation |
| Public price + guided onboarding | NoSales-led; agent pricing not public | Yes$499/mo, published; first-customer onboarding by invitation |
| Slack status + read-only MCP | NoWeb dashboard | YesOptional weekly Slack digest, read-only MCP, and governed web app |
Misrepresented a row? Tell us — we'll fix it.
See the captured result and what changed next.
Bromley keeps the captured AI answer behind each result. Later audits timestamp run-over-run citation gains alongside the number of fixes approved in between — evidence of sequence, not proof that any one fix caused the gain.
Pick Profound if you want the broadest engine coverage and prompt-volume intelligence, you have the budget and a committee, and you're happy operating the platform (and its agents) yourself. Bromley is for teams who'd rather delegate the focused workflow to a specialist at a published $499, with captured evidence and honest run-over-run reporting. Request an invitation for guided onboarding; a full audit typically takes 10–45 minutes.
A specialist, not a subscription.
It learns the job
Point it at your domain. It captures site and AI-answer evidence, then adds Search Console or GA4 when connected.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
You set the approval rules
Approve, edit, or dismiss by default; explicitly grant eligible work “Owns it” only if you choose.
It reports the result
Before/after in captured evidence — and when nothing moved or could not be measured, it says so.
$499/mo. Public price, no demo required.
Request an invitation for guided first-customer onboarding; a full audit typically takes 10–45 minutes and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Captured evidence on each result; connected data when available
- Durable comparison across scheduled audits, including no-change results
Bromley vs Profound — the honest FAQ.
Is Profound worth the price for a small team?
Profound is built for enterprise: its depth (prompt volumes, agent analytics, the broadest engine coverage) earns its price when a team can operate the platform full-time. For a lean team, most of that surface goes unused. Bromley is the other path — one governed specialist at a published $499/mo that does the job instead of handing you a platform to run.
What does Profound cost vs Bromley?
Profound is sales-led — you book a call to learn the price, and its Agents add-on isn't publicly priced. Bromley is $499/mo, published, available by invitation, with FOUNDING50 automatically taking the first 50 seats to 50% for six months. You just found out what Bromley costs without a demo.
Can Bromley replace Profound?
Not on raw data breadth — Profound has the widest engine coverage and prompt-volume estimates, and if that's what you need, keep it. Bromley replaces the person who'd otherwise operate a platform like Profound: it finds the gap, drafts the fix, follows the approval rules you set, and reports captured evidence, adding connected data when available.
Does Bromley do anything Profound doesn't?
Two things Bromley makes explicit: captured evidence behind each finding and a timestamped run-over-run citation record that labels approved-fix timing as correlation, not per-fix proof — plus a published price and guided first-customer onboarding. Profound gives your team an instrument; Bromley runs the focused workflow.
Does Bromley cover as many AI engines as Profound?
No — Profound covers more engines. Bromley focuses on ChatGPT, Perplexity, and Google AI Overviews and keeps captured evidence for each check, adding Search Console or GA4 when connected. Depth on the engines that convert, not the widest possible surface.
Is Profound hard to operationalize?
It's a platform, so someone has to own it — configure agents, read dashboards, decide what to act on. That's the point of an enterprise tool. Bromley removes the operator: you approve finished work, you don't run the machine.
See what AI actually says about you.
Request an invitation for guided onboarding; a full audit typically takes 10–45 minutes. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you, keeps the captured evidence, and adds connected data when available.