Profound is the platform leader.
Bromley is the specialist you delegate the whole job to.
Profound is the category leader in AI visibility — the deepest data on how AI answer engines talk about your brand, across many engines, with prompt-volume estimates and agent-traffic analytics, plus an Agents add-on that drafts and publishes content to close gaps. If you have six figures and a rollout committee, it is genuinely good.
- A specialist you manage — not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Priced as a flat salary, self-serve — no demo call to learn the price.
Where Profound is strong
- The widest engine coverage and the most mature data in the category.
- Prompt Volumes — an estimate of how often real people ask each question — is a genuine moat.
- Agent Analytics ties AI-assistant traffic back to your site.
- Its Agents add-on drafts and publishes content to close citation gaps, with an approval step.
- Enterprise-grade platform trusted by hundreds of large brands.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Every win comes back proven — a real citation, timestamped.
- Lives in Slack and an MCP; priced as a flat salary.
Profound is a world-class platform — and it does more than measure now; its Agents add-on drafts fixes and publishes them to your CMS on your approval. So the honest difference isn't whether it acts. It's that Profound is a platform your team operates — you read the dashboards, configure the agents, run the machine — whereas Bromley is a specialist you delegate to. Every finding is grounded in your own Search Console and product data, every fix waits for your approval, and every win comes back as an independently-verified receipt: the exact query you were newly cited on after the fix shipped. Profound gives your team the best instrument in the category, and an agent to run. Bromley is the specialist who runs it for you and proves the outcome — and you find out what it costs without booking a call.
What each one actually does.
| Capability | Profound | Bromley |
|---|---|---|
| Broadest engine coverage | YesWidest set of engines in the category | NoChatGPT, Perplexity, Google AI Overviews — grounded in your data |
| Prompt-volume dataset | YesEstimates how often each question is asked | NoTests the queries your buyers actually ask, not a volume index |
| Agent-traffic analytics | YesTies AI-assistant traffic back to your site | NoNot our job — we prove citations, not measure referral traffic |
| Grounded in your own data | PartialPlatform models + the inputs you configure | YesYour Search Console, products, and buyer queries |
| Delegated, not operated | NoA platform your team runs | YesA specialist that runs weekly; you approve |
| Verified before/after receipts | NoTrends and analytics, no per-fix proof | YesTimestamped: the citation you gained after a fix |
| Self-serve, public price | NoSales-led; agent pricing not public | Yes$499/mo, published, starts this afternoon |
| Lives in Slack + an MCP | NoWeb dashboard | YesA teammate you message — Slack, MCP, and the web |
Misrepresented a row? Tell us — we'll fix it.
Every claim above has a receipt.
No customer logos yet. Receipts instead — the captured AI answer that shows the citation you gained, timestamped, and a live shared report you can open yourself.
Pick Profound if you want the broadest engine coverage and prompt-volume intelligence, you have the budget and a committee, and you're happy operating the platform (and its agents) yourself. Bromley is for teams who'd rather delegate the whole job to a specialist, start this afternoon for a published $499, and get independently-verified receipts back for every fix.
A specialist, not a subscription.
It learns the job
Point it at your domain. It grounds itself in your Search Console and product data.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
Nothing ships without you
Approve, edit, or dismiss. It's your name on the work; it acts like it knows that.
It proves it moved
Before/after in your own data — and when nothing moved, it says so.
$499/mo. Starts this afternoon.
A human in this seat is $8–12k/mo loaded and 90 days to start. This seat is published, self-serve, and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Grounded in your own Search Console & product data
- Verified movement within four weekly audits — or the month is free
Bromley vs Profound — the honest FAQ.
Is Profound worth the price for a small team?
Profound is built for enterprise: its depth (prompt volumes, agent analytics, the broadest engine coverage) earns its price when a team can operate the platform full-time. For a lean team, most of that surface goes unused. Bromley is the other path — one governed specialist at a published $499/mo that does the job instead of handing you a platform to run.
What does Profound cost vs Bromley?
Profound is sales-led — you book a call to learn the price, and its Agents add-on isn't publicly priced. Bromley is $499/mo, published, self-serve, with FOUNDING50 taking the first 50 seats to 50% for six months. You just found out what Bromley costs without a demo.
Can Bromley replace Profound?
Not on raw data breadth — Profound has the widest engine coverage and prompt-volume estimates, and if that's what you need, keep it. Bromley replaces the person who'd otherwise operate a platform like Profound: it finds the gap, drafts the fix, waits for your approval, and proves the citation you gained — grounded in your own data.
Does Bromley do anything Profound doesn't?
Two things Profound's public product doesn't promise: an independently-verified receipt for every fix (the exact query you were newly cited on, timestamped), and a self-serve published price with no sales call. Profound gives your team an instrument; Bromley does the job and proves the outcome.
Does Bromley cover as many AI engines as Profound?
No — Profound covers more engines. Bromley focuses on ChatGPT, Perplexity, and Google AI Overviews and grounds every check in your own Search Console and product data. Depth of proof on the engines that convert, not the widest possible surface.
Is Profound hard to operationalize?
It's a platform, so someone has to own it — configure agents, read dashboards, decide what to act on. That's the point of an enterprise tool. Bromley removes the operator: you approve finished work, you don't run the machine.
See what AI actually says about you.
Your first audit is free. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you — grounded in your own data, with every fix drafted for your approval.