Scrunch is the answer-tracking platform.
Bromley answers them — it does the work the tracking finds.
Scrunch is a mature AI answer-tracking platform: it models buyer personas and journeys, tracks how AI engines answer questions about your brand over time, and guides page optimization for AI experience (AXP). It's a strong instrument for seeing where you stand.
- A specialist you manage — not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Priced as a flat salary with guided first-customer onboarding — no demo call to learn the price.
Where Scrunch is strong
- Persona and buyer-journey structure that few tools match.
- AXP page-optimization guidance for AI-experience readiness.
- Deep answer/response history — you can see how answers moved over time.
- A well-built platform for understanding your AI-answer position.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Captured evidence on each result; connected data when available.
- Approval rules you control — per-fix sign-off by default.
- Run-over-run citation gains are timestamped with approved-fix context — correlation, not causation.
- Optional weekly Slack status and read-only MCP; approvals and publishing stay in the signed-in app.
Scrunch is one of the best at showing you the answers — the personas, the journeys, the history of how AI describes you. That's real, and if you have a team ready to act on what it surfaces, it's a strong instrument. The difference is what happens next. Scrunch shows you the gap; Bromley closes it. Bromley is a specialist you delegate to: it finds a specific AEO gap from captured evidence and connected data when available, drafts the targeted fix, and follows your approval rules. Where Scrunch hands you the map, Bromley walks the route — and does the work the tracking points at.
What each one actually does.
| Capability | Scrunch | Bromley |
|---|---|---|
| Persona + buyer-journey modeling | YesStructured personas and journeys | NoNot our focus — we act on the gap, not model the journey |
| AXP page-optimization guidance | YesGuidance across AI-experience readiness | PartialWe draft the specific fix; not a full AXP audit suite |
| Answer/response history depth | YesLong history of how answers moved | PartialWe track the queries we act on, not a full history archive |
| Evidence tied to each finding | PartialPlatform tracking across engines | YesCaptured site/AI evidence; connected data when available |
| Drafts the fix for you | NoShows the gap; acting is on your team | YesDrafts the one targeted change that closes it |
| Customer-controlled approval policy | NoA tracking platform, not an actor | YesPer-fix sign-off by default; optional standing grant |
| Does the work, not just the watching | NoShows you the answers | YesAnswers them — does the work the tracking finds |
Misrepresented a row? Tell us — we'll fix it.
Every product finding links to evidence you can check.
No customer logos yet, and we won't borrow anyone's. Instead, Bromley's product findings trace to captured evidence in the report — open the sample and inspect the work for yourself.
Pick Scrunch if you want the richest view of your AI-answer position — personas, journeys, and answer history — and you have a team ready to act on it. Bromley is for teams who'd rather delegate the acting: it finds the gap, drafts the fix, follows your approval rules, and attaches the evidence it captured.
A specialist, not a subscription.
It learns the job
Point it at your domain. It captures site and AI-answer evidence, then adds Search Console or GA4 when connected.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
You set the approval rules
Approve, edit, or dismiss by default; explicitly grant eligible work “Owns it” only if you choose.
It reports the result
Before/after in captured evidence — and when nothing moved or could not be measured, it says so.
$499/mo. Public price, no demo required.
Request an invitation for guided first-customer onboarding; a full audit typically takes 10–45 minutes and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Captured evidence on each result; connected data when available
- Durable comparison across scheduled audits, including no-change results
Bromley vs Scrunch — the honest FAQ.
Is Scrunch worth it for a small team?
Scrunch's persona and journey modeling is powerful, but it's a watching tool — it shows you where you stand and leaves the acting to you. A small team often needs the acting done, not more to look at. Bromley is the specialist that does the work the tracking finds.
What does Scrunch cost vs Bromley?
Scrunch is priced as a platform. Bromley is a flat $499/mo published salary for one specialist. The bigger difference isn't the number — it's that Scrunch's price buys visibility, and Bromley's buys the work itself: the gap found, the fix drafted, your approval gate.
Can Bromley replace Scrunch?
If you rely on Scrunch's persona/journey modeling and answer-history depth, no — that's its strength and Bromley doesn't try to match it. Bromley replaces the step after: it takes the gap and closes it, drafting the specific fix and waiting for your sign-off.
Does Bromley do anything Scrunch doesn't?
Bromley acts. Scrunch shows you the answers; Bromley drafts the targeted fix that changes them, cites the evidence it captured, and uses per-fix approval by default. It's the difference between a map and someone walking the route.
Does Scrunch track more than Bromley?
On answer history and persona/journey structure, yes — Scrunch is built to track deeply. Bromley tracks the queries it acts on rather than maintaining a full history archive. If tracking depth is the goal, Scrunch wins that; if closing the gap is the goal, Bromley does.
See what AI actually says about you.
Request an invitation for guided onboarding; a full audit typically takes 10–45 minutes. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you, keeps the captured evidence, and adds connected data when available.