Scrunch is the answer-tracking platform.
Bromley answers them — it does the work the tracking finds.
Scrunch is a mature AI answer-tracking platform: it models buyer personas and journeys, tracks how AI engines answer questions about your brand over time, and guides page optimization for AI experience (AXP). It's a strong instrument for seeing where you stand.
- A specialist you manage — not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Priced as a flat salary, self-serve — no demo call to learn the price.
Where Scrunch is strong
- Persona and buyer-journey structure that few tools match.
- AXP page-optimization guidance for AI-experience readiness.
- Deep answer/response history — you can see how answers moved over time.
- A well-built platform for understanding your AI-answer position.
Where Bromley is different
- A specialist you manage, not a tool you operate.
- Grounded in your own Search Console & product data.
- Nothing ships without your approval.
- Every win comes back proven — a real citation, timestamped.
- Lives in Slack and an MCP; priced as a flat salary.
Scrunch is one of the best at showing you the answers — the personas, the journeys, the history of how AI describes you. That's real, and if you have a team ready to act on what it surfaces, it's a strong instrument. The difference is what happens next. Scrunch shows you the gap; Bromley closes it. Bromley is a specialist you delegate to: it finds the specific AEO gap in your own Search Console and product data, drafts the one targeted fix that closes it, and waits for your approval before anything ships. Where Scrunch hands you the map, Bromley walks the route — and does the work the tracking points at.
What each one actually does.
| Capability | Scrunch | Bromley |
|---|---|---|
| Persona + buyer-journey modeling | YesStructured personas and journeys | NoNot our focus — we act on the gap, not model the journey |
| AXP page-optimization guidance | YesGuidance across AI-experience readiness | PartialWe draft the specific fix; not a full AXP audit suite |
| Answer/response history depth | YesLong history of how answers moved | PartialWe track the queries we act on, not a full history archive |
| Grounded in your own data | PartialPlatform tracking across engines | YesYour Search Console, products, and buyer queries |
| Drafts the fix for you | NoShows the gap; acting is on your team | YesDrafts the one targeted change that closes it |
| Approval gate before anything ships | NoA tracking platform, not an actor | YesNothing ships without your sign-off |
| Does the work, not just the watching | NoShows you the answers | YesAnswers them — does the work the tracking finds |
Misrepresented a row? Tell us — we'll fix it.
Every claim links to something you can check.
No customer logos yet, and we won't borrow anyone's. Instead, every claim on this page traces to Bromley's public methodology and a live shared report — open it and see the work for yourself.
Pick Scrunch if you want the richest view of your AI-answer position — personas, journeys, and answer history — and you have a team ready to act on it. Bromley is for teams who'd rather delegate the acting: it finds the gap, drafts the fix, and waits for your approval, grounded in your own data.
A specialist, not a subscription.
It learns the job
Point it at your domain. It grounds itself in your Search Console and product data.
It hands you finished work
Not "add schema" — the schema. The exact fix, drafted and ready to ship.
Nothing ships without you
Approve, edit, or dismiss. It's your name on the work; it acts like it knows that.
It proves it moved
Before/after in your own data — and when nothing moved, it says so.
$499/mo. Starts this afternoon.
A human in this seat is $8–12k/mo loaded and 90 days to start. This seat is published, self-serve, and shows its work.
- One AEO/GEO specialist — a defined role, not a tool
- Weekly deliverables, drafted for your approval
- Grounded in your own Search Console & product data
- Verified movement within four weekly audits — or the month is free
Bromley vs Scrunch — the honest FAQ.
Is Scrunch worth it for a small team?
Scrunch's persona and journey modeling is powerful, but it's a watching tool — it shows you where you stand and leaves the acting to you. A small team often needs the acting done, not more to look at. Bromley is the specialist that does the work the tracking finds.
What does Scrunch cost vs Bromley?
Scrunch is priced as a platform. Bromley is a flat $499/mo published salary for one specialist. The bigger difference isn't the number — it's that Scrunch's price buys visibility, and Bromley's buys the work itself: the gap found, the fix drafted, your approval gate.
Can Bromley replace Scrunch?
If you rely on Scrunch's persona/journey modeling and answer-history depth, no — that's its strength and Bromley doesn't try to match it. Bromley replaces the step after: it takes the gap and closes it, drafting the specific fix and waiting for your sign-off.
Does Bromley do anything Scrunch doesn't?
Bromley acts. Scrunch shows you the answers; Bromley drafts the targeted fix that changes them, grounded in your own Search Console and product data, with an approval gate before anything ships. It's the difference between a map and someone walking the route.
Does Scrunch track more than Bromley?
On answer history and persona/journey structure, yes — Scrunch is built to track deeply. Bromley tracks the queries it acts on rather than maintaining a full history archive. If tracking depth is the goal, Scrunch wins that; if closing the gap is the goal, Bromley does.
See what AI actually says about you.
Your first audit is free. Bromley checks whether ChatGPT, Perplexity, and Google AI Overviews cite you — grounded in your own data, with every fix drafted for your approval.